From the Concert of Europe to the Cause of the First World War Essay

After the fall of Napoleon there was a need to make a level of influence that would protect the harmony between European governments. Likewise to redraw the guide of Europe and to reestablish the nations in emergency after their annihilation of Napoleon. The principle objective of the Concert was to contain France and forestall another rise of power, for example, Napoleon Bonaparte. The beginnings of The Concert of Europe start from the worldwide meeting called by the successful united countries in Vienna †The Congress of Vienna. It occurred in September 1814 to June 1815 and is for the most part considered as the forerunner to today’s United Nations. The Congress was exceptionally effective in accomplishing its objective, as there were no wars between European nations for very nearly 40 years. One could state that the Concert of Europe is as yet nonstop, however with various players, objectives and name. Along these lines The Concert of Vienna was first of its sort and furthermore Europe had not seen such collaboration between significant powers previously, it in any case settled on various choices that formed Europe to its notable course. For example France was denied from lands Napoleon had prevailed. England got a few vital pioneer domains, likewise dealing with the oceans. France and Spain were reestablished under legitimate bloodlines. Anyway the various choices and results were self important, focusing on the requirements and needs of four primary forces †Austria, Russia, Prussia, and Great Britain. The Concert’s principle achievement was the making sure about of autonomy for Greece (amusing) by sending armadas to battle against attacking Ottoman-Egyptian militaries. On account of three incredible forces, Russia, The United Kingdom and France, Greece was at long last perceived as a free country that it is today. In Belgian unrest the Great Powers perceived Belgium as a free state. After that the indications of breakdown of the coalition began to show up. The objective of the Concert of Europe was to keep a perceived leverage between driving nations in Europe, however on the off chance that the parity begins to change to someone’s favor, at that point the contentions start to emerge. The unexpected advancement of Egypt and their effective war against Ottomans achieved dread in European forces. A breakdown of Ottoman Empire could have had a destabilizing impact to each nation particularly to the United Kingdom. Britain was not just stressed for loosing financial advantages and militarily solid state in Mediterranean, yet additionally about Egypt’s close connections to France. England favored a debilitated yet flawless Ottoman Empire that would give it the key and business focal points it expected to keep up its impact in the area. This all lead what exactly was known as the Oriental Crisis of 1840 where United Kingdom, Austrian Empire, The Kingdom of Prussia and the Russian Empire supported Ottoman Empire against Egypt. France didn't acknowledge with the terms The Concert of Europe offered to Egypt, not favoring any of the adversaries, yet stayed ‘neutral’. In the long run after various military clashes Egypt acknowledged the terms and Ottoman Empire got back the entirety of its lost armadas and domains. The huge ruin of The Concert of Europe was Crimean War in 1853 when Russian Empire began its development, which was against the principle thought of the Congress of Vienna. It was totally controlled by the debilitating Ottoman Empire and strict questions till Russia made its proceed onward Constantinople which was possessed by the Turks. A while later European forces participate to keep Russia from becoming excessively incredible. Followed three years of threats on five auditoriums till Russian Empire was in the long run halted. Being the primary major equipped clash in Europe after the settlement at the Congress of Vienna, Crimean War meant the destruction of the Concert of Europe. At the Treaty of Paris, marked on March 30, 1856, the genuine looser was Austria. Having decided to resist the Russians in the Balkans, Austria lost fundamental partner, and throughout the following not many years it created the impression that Britain and France were not fascinating in collaboration. Also, the Crimean War was the breakdown of the Vienna Settlement, the framework that had empowered Austria, Britain, France, Prussia and Russia to coordinate and keep up harmony for three decades. The Crimean War put the reason for two incredible new country states †Italy and Germany. The new six-power European framework showed to be less steady than its progenitor, while the desire that political and strategic points could be fulfilled by war drove these states to embrace nearer and nearer coalitions. The Crimean War was a defining moment in European history, denoting the finish of the Vienna settlement, and the start of another framework. Despite all, the Great Powers at long last came back to war in 1914, just about hundred years after the Congress of Vienna. Partnerships and regular settlements all end over the span of time, lead by human needs and individual additions, eventually. (Furthermore, the result is war ofc) The First World War started with a straightforward homicide of Austrian-Hungarian eminence, at any rate that is the improved explanation. In all actuality it just set off the war; the real foundations of the war are a lot further and more convoluted than a basic slug in the Archdukes neck. Ascent of patriotism and its developments in Europe made such mystery social orders that pre-owned fear based oppressor techniques to advance their perspectives. Slavic individuals in Bosnia and Herzegovina needed no longer to be a piece of Austria-Hungary, yet rather be to be a piece of Serbia. Review it along these lines, one might say that patriotism drove Slavic individuals to oppose their occupiers that finished with the First World War Increased military and maritime competition drove not exclusively to the conviction that war was close and increment in military control of the regular citizen government likewise there was an expanded collaboration between united nations. For instance United Kingdom, France and Russia held mystery military talks. The British and the French maritime specialists concurred that the French naval force ought to be moved in the Mediterranean and the British in the North Sea. Germany and Austria likewise had military understandings. At the point when the First World War started, it was to be battled by all forces since they were secured in the contention from the earliest starting point by agreements and collusions. European forces had framed themselves into two adversary bunches called the Triple Entente versus the Triple Alliance and the interests of these gatherings conflicted in numerous pieces of the world before 1914. At whatever point a conflict emerged, the two gatherings appeared to be on the edge of war. Convincingly, in some capacity, it in the long run prompted disdain of one another. Contributing certainty was that after 1870, the European countries started to gain provinces in Asia, Africa and the Pacific. Their imperialistic exercises prompted another conflict of interests. One might say that the fundamental foundations for war are equivalent to for everything else throughout everyday life. One choice influences the other to relentlessly. It was conceivable that government officials realized that war was at their doorstep, yet I am certain they didn't realize that more than 15 million individuals should pay for it with their lives. Could the First World War be kept away from is dubious, due to the strained relations, contention and muddled union frameworks. It was a little scope war between Austria-Hungary and Serbia that changed into universal war. The equivalent could undoubtedly happen today when China or USA bolsters North or South Korea over the contention. History rehashes itself and we have to gain from it. Sticking your nose into different people’s business isn't the sharpest arrangement when the two sides have amazing ‘’brothers’’ situated farther back.

The British involvement Essay Example for Free

The British association Essay During the beginning periods of the carrier, the British submitted around 150 C-47 Dakotas and 40 Avro Yorks to the reason for the airdrop. The Dakotas and the Yorks were strengthened by 10 Short Sunderland and Short Hythe flying pontoons in July. By July 18, the Royal Air Force planes were at that point transporting in excess of 5,000 tons of arranged supplies of products consistently. The flying pontoons were explicitly utilized in moving mass salt since salt would have demonstrated excessively destructive when stacked in different sorts of planes being utilized in the transport. They were traveling to the Havel waterway from their beginning stage at the Elbe close to Hamburg. At some point in November 1948, the British transport armada was additionally strengthened by a few Handley Page Hastings airplane. The Royal Air Force had the option to land 100,000 tons of grouped supplies in Berlin by mid-December (Berlin Blockade). The Negotiations During the beginning of the transport, the associated powers were stressed that it may in the end fizzle. So as another option, represetatives from the Allied nations chose to haggle with Stalin. During the exchanges, Stalin requested that the Allies pull back their Deutschmark and supplanted by the eastern zone’s Ostmark. Furthermore, Stalin requested that the fate of Germany ought to again be taken up. In any case, the emissaries from the Allied camp disclosed to him that in spite of the fact that they were available to arrangement to the extent the issue of the cash was concerned, the fate of Germany or explicitly the formation of a West German state was non-debatable. In any case, Stalin didn't surrender to the Allied requests since he genuinely accepted that the Berlin Blockade would succeed and constrain the partners to arrange. Indeed, even the United Nations endeavored to intercede between the two camps without any result (Wilde). Notwithstanding, despite the fact that the transport kept on being a triumph, Clay despite everything saw a potential risk. He communicated his craving for a proceeded with push towards accomplishing a conciliatory answer for the Berlin issue. As indicated by him, the airdrop would just â€Å"add to the notoriety of the Western Powers as long as strategic roads to increase a settlement proceeded. † His view was shared by Dean Acheson of the State Department. Indeed, the State Department was at that point practicing its very own activity without educating even Clay in Germany about it for security reasons. The State Department activity was moored on Stalin’s comment which he made to Kingsbury Smith concerning the chance of lifting the bar. In view of said comment, a State Department activity was begun through private channels without the information on the American authorities in Berlin. It was additionally escaped the French and British. Just President Truman, Dean Acheson, and chose authorities of the Department of State knew about the activity (Giangreco and Griffin [a]). Acheson picked Philip Jessup, at that point vice president of the United States Mission to the United Nations in New York to fill in as his private channel. Jessup was given the guidance of prudently reaching Jacob Malik, the United Nations illustrative of the USSR, and solicit him whether â€Å"Stalin’s oversight from the Berlin money issue in his response to Smith was noteworthy. † The primary contact between the two men occurred on February 15, 1949, and after just a month, Malik educated Jessup that the exclusion was â€Å"not inadvertent. † Based on this reaction, attentive requests followed between the two men. They talked about the potential conditions that would impact Stalin to lift the barricade. As per Malik, a potential condition would be if a gathering of a Council of Foreign Ministers could be unquestionably booked to talk about the German inquiry completely (Giangreco and Griffin [a]). Beside the Jessup-Malik exchange, a few dealings of basic significance were additionally continuing during the early piece of 1949. One of these concerned the settlement making the North Atlantic Treaty Organization (NATO). At the point when the NATO agreement was prepared for signature, the remote pastors of Great Britain and France went to Washington at some point during the principal seven day stretch of April, 1949 for the marking service. It was at exactly that point and there that they were educated regarding the conversation which was occurring among Jessup and Malik. The two outside pastors at that point gave their power to Jessup to represent their benefit. On April 5, Jessup educated Malik that the legislatures with respect to the United States, Great Britain, and France knew that their mystery conversations just concerned two focuses. The first is the â€Å"simultaneous lifting of the bar and counterblockade† forced by the western forces. The other is the fixing of the Council of Foreign Ministers’ meeting planned for talking about the German issue. In any case, Jessup additionally educated Malik that the arrangements being made by the three nations for the production of a West German state would not be deferred or suspended before the gathering of the Council of Foreign Ministers could be held (Giangreco and Griffin [a]). On April 8, the Western Powers gave a dispatch concerning their concurrence with respects the production of West German state. Two days after this, Jessup was educated by Malik that it was the comprehension of the USSR that the West German state would not be made â€Å"before or during the booked Council of Foreign Ministers meeting. † However, Jessup was told to dismiss as carefully as conceivable the understanding of the USSR. In any case, some portion of his guidance was to illuminate Malik that if the USSR acted rapidly, the temporary West German state couldn't yet be set up before the gathering of the committee, clarifying that few stages would need to be taken before such a state could be set up (Giangreco and Griffin [a]). The arrangement among Jessup and Malik proceeded all through the most recent seven day stretch of April. Be that as it may, flare-ups happened which compromised the discretionary settlement to lift the bar. For example, the British needed â€Å"specificity in regards to the limitations to be lifted and composed concession to Western Power access to Berlin. † The United States, then again, with the help of the French, needed the issuance of a â€Å"broad proclamation on lifting limitations and quietness on get to. † The Americans would not like to be explicit on account of the experience of the Military Governor whose arrangement with the Russians during the early piece of September of 1948 impeded due to his request of points of interest. Subsequent to being made to comprehend of this hazard, the British at long last consented to get rid of the points of interest (Giangreco and Griffin [a]).

Why Leaders Should Use Leadership Styles in Healthcare Essay Samples

Why Leaders Should Use Leadership Styles in Healthcare Essay SamplesEvery healthcare employer and medical personnel have to undergo the system at one time or another, so why not write essays on leadership styles in healthcare? This has a very large impact on the way your staff works together. It will give them a sense of their roles within the organization, which can only be a good thing.Leadership Styles in Healthcare is not something that should be reserved for a professional development course. Healthcare employees need to know these things because it can be used as a great motivational tool to make the workplace more effective. It is also a learning experience for everyone involved.There are a high percentage of hospitals that have staff that is in charge of decisions. Leadership Styles in Healthcare is an opportunity to learn about what this means and how it can help a staff member to make the best decision. This is an example of how leadership styles in healthcare can be used.J ob stability and job security are of the utmost importance in today's society. The ability to look past the daily jobs and focus on the organization as a whole is vital to the success of any company. It can affect people's productivity and have a significant impact on the bottom line. This is why companies and health care organizations need to be responsible for providing healthcare professionals with excellent leadership skills.Healthcare organizations need to implement leadership styles in healthcare into their decision making process as well. Healthcare organizations need to recognize the value of a staff member that has excellent leadership skills. Many times, people who work hard and do well tend to be respected by the staff.Healthcare employees that do not follow these proven leadership styles may be put in the position of having to make the decisions. Everyone who works in healthcare does not want this. There are very few industries that go out of their way to reward their em ployees that perform poorly. The ability to recognize when your staff members are doing the right thing is vital.Healthcare employees are valuable to the organization. They are an asset. They are a potential business partner, a source of revenue, and a future employee. These are some of the reasons why healthcare organizations need to provide opportunities for employees to get hands on training in leadership styles in healthcare.Healthcare organizations can use this information to find out what is working and what is not working in their workplace. They can then implement these into their decision making process and use these decisions to motivate their employees. They should be able to demonstrate the types of leaders they wish to develop.

Euthanasi Death And Dignity Act - 1674 Words

REFLECTON ESSAY The group decided to do a case study on Death and Dignity Act. Through our presentation, the group discussed if Euthanasia was morally and ethically right through the eyes of Thresa Christensen. Thresa Christensen was a character from the case study in which her father decided act upon voluntary active euthanasia. As group, we thought it would be best if is Theresa Christensen spoke on from the behalf of herself as a person who supports voluntary active euthanasia. The case study project has taught me a variety of skills to understand what is morally and ethically right according to the group’s research, biblical standards of ethics, and discovering my personal ethics about euthanasia. As the group first started researching, we had to decide whether we would support euthanasia or not. This was rather difficult because as the group we had to either decide whether we were for euthanasia or if we were against it. To overcome the difficult task, the group decided to split the group into three people each. Half of the group decided to research the reasons of why euthanasia should be legal, while the other half of the group decided to research the reasons of why euthanasia should not be legal. I was part of the given the task of researching of why euthanasia should be illegal. As I researched I noticed that there were a lot of reasons of why euthanasia should be illegal including the value of human life, pressure of doctors, and the murder that euthanasiaShow MoreRelatedEuthanasi The Death With Dignity Act1312 Words   |  6 PagesOregon which upholds the Death with Dignity Act â€Å"passed by a margin of 51% to 49% as stated by the Oregon Health Authority. Thus, even though Niles suggested that Oregon supports euthanasia, the Death with Dignity Act seemingly remains controversial because almost half of the population in Oregon is against Euthanasia, and there are stakeholders who still challenge its implementation. In the context of this paper, euthanasia refers to an instance in which â€Å"the physician would act directly, for instance

The Primary Research on Three Individuals Belonging from three Different Job Roles Free Essay Example, 2500 words

The people individuals comprised of a sales executive, a human resource executive and an IT professional. The purpose of choosing the individuals from three different job roles was that it would allow easy identification of the determining factors influencing their career choice. The research was conducted using the interview method for which a questionnaire was developed. The questionnaire comprised of both open and close-ended questions relating to the individual s career needs and requirements (Refer Appendix 2). The answers following the questions (Refer Appendix 3) reveal that the determining factors influencing ones career decisions or that has been responsible for shaping their careers are different from one another. It is primarily based on ones individual s skill sets and abilities. Also, some of the external factors are responsible for giving shape to their career. The individual s tastes, preferences and personalities are also seen to play a big role in determining their career choice. According to the sales executive, his personality has been the key factor which prompted him to take up a job in the field of sales. This reveals the enterprising work environment as presented in the hexagonal model presented by Holland. We will write a custom essay sample on The Primary Research on Three Individuals Belonging from three Different Job Roles or any topic specifically for you Only $17.96 $11.86/page This predominantly reveals the close association of one s personality with the nature of the external environment.

Personality Theory Of Leadership And Leadership - 946 Words

According to (SOURCE) trait theory of leadership, the leader’s are deemed to behave in a variety of ways because they have intrinsic attributes. Curiosity, self-control, empathy, ambition and self-confidence are the main features needed in leadership. (SOURCE) argued that leadership cannot be learnt since individuals are born as leaders. Therefore, whilst appointing individuals to leadership positions certain traits need to be considered. As a result, procedures of selection are deemed more important than developing people (Hogan et al 1994) When the leader s behaviour differentiates them from their supporters, it is referred to as behavioural theories of leadership, (SOURCE). According to (SOURCE) behavioural theory states that leaders are made and not born. Situational leadership theories state that a leader emerges to fit the situation, (SOURCE). Different people will take the lead in various circumstances that will subsequently require different skills. (SOURCE) argues that the ever changing elements present within the healthcare settings would benefit from leaders such as managers encouraging subordinate leaders to develop diverse leadership styles to deal with different conditions. This necessitates situational leadership approach to be adopted by successful leaders as they adjust their leadership style to deal with particular circumstances. For instance, circumstances deemed straightforward or complex would best be dealt with using task-orientated approach suchShow MoreRelatedTheories Of Personality And Leadership Assessments Essay1020 Words   |  5 PagesThere are multiple theories of personality and leadership assessments that have proven effective in helping individuals achieve their full career potential. The â€Å"Big Five† theory of personality, for example, measures the five broad areas of personality, including extraversion, agreeableness, conscientiousness, neuroticism, and openness to experience (Srivastava, 2015). Other types of assessments, such as the more simple leadership assessment we explored, simply measure leadership qualities, such asRead MoreLeadership Theory : Transformational And Transactional Leadership Theories1137 Words   |   5 Pagesthe course of research, various theories appeared in literature on situational leadership. In some instances, situational leadership is part of a broader theory and vice versa. Related theories include transformational and transactional leadership, contingency theory, path-goal theory, and personality theories. Life Cycle Theory was not included since situational leadership originated from Life Cycle Theory. Transformational and Transactional Leadership Theories According to McCleskey (2014), transformationalRead MoreTrait Theory Of Leadership And Leadership1405 Words   |  6 Pages Trait Theory of Leadership Cassie Hale Arkansas State University Trait Theory of Leadership Introduction The topic of leadership is historically one of the most widely researched when it comes to explorations of organizational behavior. The success of any institution or organization is pegged on the quality of its leadership because it is the determining factor on the pattern and speed at which it achieves its growth goals. Leaders are responsible for steering an organization towardRead MoreEssay on Leadership Theories: Great Man Theory759 Words   |  4 PagesChapter 1: Leadership theories Leadership theories are attempts to answer some of the question people have about leadership. These theories range from simple â€Å"armchair philosophies† about the personal characteristics and effect relationship between leaders and followers and situations. Great man theory Thomas Carleyle, an influential Scottish historian, is given credit for the dictum: â€Å"the history of the world is but the biography of great men†. We can easily relate to Carleyle’s view since specificRead MoreThe Trait Theory Of Leadership1503 Words   |  7 PagesTrait Theory of Leadership Introduction The topic of leadership is historically one of the most widely researched when it comes to explorations of organizational behavior. The success of any institution or organization is pegged on the quality of its leadership because it is the determining factor on the pattern and speed at which it achieves its growth goals. Leaders are responsible for steering an organization toward its goal by mobilizing resources (both human and material) and maximizing theirRead MorePersonality Traits And Traits Characteristics Traits1691 Words   |  7 PagesA leaders traits display certain personality traits, these traits are developed from the theories of leadership, and it is used to determine what personality an individual have. There are many approaches to leadership theories, starting with attributes and traits, also physical and personality’s traits characteristics, competencies and values. A Leader Traits mainly focuses on behavior effectiveness, Traits theory concentrates the person ality of a person, it help to understand the differences andRead MoreLeadership Traits Essay example694 Words   |  3 PagesLeadership Traits As a growing debate, the question at hand is whether great leaders are born with specific leadership traits, or if one can be taught certain traits over time. According to (Wikipedia.com) the approach of listing leadership qualities, often termed trait theory of leadership, assumes certain traits or characteristics will tend to lead to effective leadership. I believe that leadership traits such as honest, competent, initiative, inspiring, hardworking, intelligent, and the abilityRead MoreThe Theories Of Leadership Styles1445 Words   |  6 PagesWhen developing a template to assess which leadership styles are best suited to mitigate the effects of a decline in financial compensation, it is imperative to understand leadership theory. One of the first pioneers in leadership theory was Kurt Lewin. Kurt Lewin (1890–1947), was a prominent figure in psychology in his generation. He provided a solid foundation to the teachings of organizational development. In many circles he was kn own as the father of organizational development. He was best knownRead MoreThe And Transformational Transactional Organizational Theories Of Leadership1735 Words   |  7 Pagesorganizational theories of leadership. The strategic literature highlights leadership style as an especially important influence on organizational innovation (Garcia-Morales, Jimenez-Barrionuevo, Gutierrez-Gutierrez, 2012). Contingency Theory Contingency theories are based upon the current leadership situation and are subject to change depending on the goal to be achieved (Waters, 2013). In contingency theory, the effectiveness of the leadership style depends upon the task, the leader’s personality, andRead MoreOrganizational Behavior Theory : Trait Theory1373 Words   |  6 Pages Organizational Behavior Theory: Trait Theory Michael Sinnett MGT500 – Organizational Behavior Colorado State University – Global Campus Dr. Larry Key September 24, 2017â€Æ' Organizational Behavior Theory: Trait Theory There are so many aspects that make up human behavior. For example, a person s environment and their genetics are a couple of aspects that make up an individual s behavior. Therefore, it would make sense that when you have a group of individuals together there would be just as

Strategic Management of Woolworth Shop in Australia Free-Sample

Question: Choose a Company and Critically Analyse its Current Marketing Strategies and Market Performance. Consider the Companys Positon against its Main Competitor and Discuss the Successes and Failures of this Selected Company and its Marketing approach in Competing in this Marketplace. Answer: Introduction Woolworth, which is colloquially identified as Woolies, is considered as one of the most successful retail shops of Australia. The reputation of the organization is becoming stable due to the services and remarkable products provided by the organization. The organization is working from past many years and also possesses its various outlets in the nearest areas of Australia. The first store of Woolworth was laid down in Sydney. The achievement of the organization is remarkable and after that, their various other stores opened in the nearby areas. In a week around, nearly 28 million customers are visiting to the retail stores. These stores are successful in delivering the most promising products to the customers. Apart from this, the organization also possesses some factors related to the improvements. There are various competitors of the organization, who are giving then a very tough competition. The report shown below mainly covers the situational analysis and g mix related to the o rganization. In the formal report, the topics that are covered are shown below: The situational analysis is the section in which the current situation of the organization can be identified. The current market strategy and the performance related to the organization can be identified with the help of this section. The comparative study of marketing mix in contrast to other organizations are also identified with the help of the report defined below. The discussion related to the success and failure defines the major aspects in context to the organization. The report ends with a suitable conclusion along with the recommendations. Situational Analysis The situational analysis is considered as one of the major factor which helps the managers to identify the internal and external factors in the context of the organization. The situational analysis also helps in defining various growth factors for an organization. For managing the growth in a definite manner, some specific agendas related to the marketing are essential to be discussed. To define the situational analysis, the points which are covered are shown below (Wood, 2010). The current market strategies and market performance of the organization are identified as the major points which needs to be discussed in reference to the current market scenario. Current market Staretgies of Organization By performing a suitable analysis of the organization, it is considered that Woolworth is having a smooth marketing strategy which can be changed according to the current scenario. The organization doesnt focus on a single strategy. There are various marketing frames, which can be adjusted according to the current demand related to the market. The marketing strategy of the organization is divided into definite types, which are identified as the long term and short term marketing strategy. The short term marketing strategy mainly focuses on the products and services that are being provided to the customers. The short term strategy will also provide various aspects of providing nutritious and tastier products to the customers. There are various outlets which are opened on an international level (Ferrell, et al., 2014). Apart from this, the long term objectives are related to managing the employment opportunity for Australian. The promotion to sell organic food and contributing with 31% of market share is identified as one of the basic aspects which can assist in providing suitable market strategy for the organization. Currently, recent marketing strategies related to the organization are defined below: - The internal management or forces related to the organization are very strong and manageable. The organization currently provides facility of the reward system to its customers. According to this system, the points system is introduced in the organization. This may aid in introducing the concept of discounts too. The customers can easily attract towards the offers provided by the organization. This factor also acts as an improvement actor for the organization too (Uddin, 2012). The second arrangement is related to the external management. Through external sources, the management is suitable in providing definite guidelines to the customers. The expansion of the franchises in different areas of the country is a live example. Due to this expansion of the organization, the profit ratio will get increase with a rapid rate. Woolworth is identified as one of the organizations which is famous for selling the products at low cost. The marginal products and products with nominal rates are sold with a rapid speed. This will help in providing better facilities to the customers. Various promotional factors and advances approach towards selling the products are also identified as one of the additional aspect in context to the organization. Market Performance of Organization The study reveals that the current market performance of the organization is outstanding. The products like packed and canned products, dairy and milk products and products related to daily needs are liked by the customers on a definite level. Due to the different type of approaches and promotional strategy, the organization is successful in delivering the best services to the customers. Woolworth possesses the segmentation approach. Due to the help of this approach, the different options are provided to the customers, so that they can select the best aspect for them on a regular basis. Apart from this, being a successful team player, the organization also provides various discounts to the customers, which may aid in providing them assistance (Emerson-Drake, 2012). Marketing mix strategy Marketing mix strategy is identified as one of the major strategy which may help in defining the consumers requirement and targeted approach in a broad sense. The marketing mix is mainly formed from combination of 4ps. These Ps are considered as the people, place, price and promotion. There are various competitors of the Woolworth, who are giving very tough competition to the organization in different modes (Business Review Australia, 2014). But, here Coles is selected for the discussion. The tools related to the marketing mix are helpful in providing suitable assistance for generating the better approach to the market (Keith, 2012). The tabular structure for the marketing mix with the competitive organization is defined below: - Marketing PS Woolworth Coles Product The organization has categorized the products into two parts which are identified as the consumer product and the business products (Haymarket Media Group, 2011). The basic product selling strategy of the organization is designed according to the need of the consumers. For managing the products, different criteria are defined. The name of products are core, actual and augmented (Langley, 2015). The categorization of the product is totally different in comparison to the Woolworth. The organization also offers liquor, beef and baby products for sale. Price As other organizations are fluctuating the pricing policy, Woolworth possesses a constant pricing policy. According to nearest areas, the pricing policy is increasing continuously (Ferrell, et al., 2014). The organization adapts different policies related to the improvement of the organization. These strategies are penetration, skimming, competition, product line and many others. The Coles is identified as the cost leader. Various discounts are being offered to the customers, but only on the weekend basis (Sunday Bayode, 2011). Promotion For marketing, the firm uses maximum tools for the promotion. This will help in providing suitable assistance to the organization. Some of the specific tools for promotion are identified as the direct marketing, selling products, social media and advertising. The promotional strategy of the organization is very simple. To mange the defining aspect, the publicity is done with the help of advertisements, pamphlets and online process. Place Woolworths places its stores in the area where the reachability of the common people is identified. Being the supermarket chain, Woolworths is expanding its small stores too, so that the products related to the daily needs can be managed by the consumers. In numbers, there are at least 2300 stores that are distributed on a wide range across Australia, but Coles lacks in providing small outlets or stores for the reachability (Dunford Palmer, 2012). Success and Failure of organization Though the organization is considered as the top most market players and have its own identity in definite circle, but the organization is still facing some sort of failure and success in an appropriate form. There are various aspects due to which success and failure is being noticed in the organization. Some of the specific types of success and failure of the organization are mentioned in the market. These successes and failures are defined below in the print format. On the part of success, the organization can able to improve and on the part of failure, the improvements are still required. This will also help in framing the actual structure of the organization. Success of the organization The organization follows a definite pattern of strategy for the market and stability in a competitive environment is also considered in the definite mode. It may also help in defining the success of the organization in a structured form. The technical aspects of the organization are very strong. The Woolworth is considered as the first organization which is adopting the technical perspectives to be stable in the market. The GEMMNET is the stable technical concept of organization. The organization also possesses specific brand value and suitable reputation which may help in providing suitable assistance to the products. To be stable in the market, the Woolworth is also providing a wide range of food products, which may aid in managing the image of the products in the market (Company Report, 2007). Apart from this, the organization is also successful in providing different types of food stuff and material to all the age groups. This will help in increasing the sale of the products in markets. The location and situation of the outlet are also defined as per the sale of production in the market. Failure of the organization As it is defined in the paragraphs above that there are some success factors which make as the brand image of the organization. But apart from this, there are some failure aspects too due to which the organization faces issues which are shown below: The global presences are negligible in comparison to the persistent competitors. The local market is completely acquired by the organization, but on an international level, the organization lacks in providing the definite identity (Wood, 2010). The planning and strategic approach towards the competitive market also lacks. To make the sustainability, the approaches should be changed accordingly. The organization lacks in selling the online products on a wide level. The late entry of the organization in the market is also identified as the failure of the organization (Woolworths Limited, 2012). To manage the success and failure in a definite manner, the defined set of recommendations will be provided to the organization. This will help in making the survival possible. Recommendations On the behalf of a suitable set of information provided above, some of the common recommendations are defined on definite level. They are defined below: - The strategy should be planned in a definite manner. It is essential for the organization to prepare the suitable research, before entering into the global market. The identification of competitors should be identified at an initial level. By this, the planning can be done in a strategic manner (Paulson, 2015). The organization has to focus more on an international expansion. This change will be help in bringing a suitable change in an organization. Apart from this, there are various recommendations mentioned for improvement (Arli, 2013). Conclusion The report shown above is successful in delivering the specific marketing mix related to Woolworths. There are various success and failures related to the organization which are identified. This will aid in improving the existing position of the organization in the local market. The improvement is required in the organization on an international level. Apart from this, the situational analysis also helps in framing the basic developmental aspects related to the organization. The comparative analysis is also proved as an additional aspect for the improvement of the organization. References Arli, V., 2013. Woolworths Australia and Walmart us: best practices in supply chain collaboration. Journal of Economics, Business, and Accountancy Ventura, 16(1), p. 27 46. Business Review Australia, 2014. 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Research and Markets: This Woolworths Limited - SWOT Analysis Company Profile Is the Essential Source for Top-Level Company Data and Information, Available at: https://www.businesswire.com/news/home/20101223005242/en/Research-Markets-Woolworths-Limited---SWOT-Analysis Woolworths Limited, 2012. Strategy and Objectives. [Online] Available at: https://www.woolworthslimited.com.au/page/Who_We_Are/Strategy_and_Objectives